We use tolls to charge people who drive over bridges more than other folks,This is a huge commitment for the people who sign up, of course, and a big shift for me as well Our plan was to build a prototype and then sell the rights to one of the many Mac peripheral companies,The web, on the other hand, doesn't respond as well to that
In a world of wikipedia, where every definition is a click away, it's foolish to give me definitions to memorize,Friction rewards intent and creates scarcity You should incur the costs and hassles of inventing a new way to do things when you can are prepared to deal with all four,Sasha had an interesting post on his blog about how horrible the typical conference call is
Twenty years ago, financial industry salaries were a tiny fraction of what they are today,The board reconsidered and the project was back on again No matter what you do, the smaller world is coming to your doorstep,You can shout out for our hero Guy Kawasaki or build your own storm
I've never written those three words before, but he's never disagreed with Chris Anderson before, so there you go,The first is to give someone as clean a sheet of paper as possible The goal is to reach the point where there's some harvesting going on,Look for plenty of irrelevant slogans and catch phrases and off strategy content
Who could help? Someone who could actually aid your marketing or development,Connect advertisers to people who want to be advertised to Or you could have been the tenth person by having it show up in your feed later in the day,Yes, he energized the conservative base, but he lost the election
When I was a kid, I loved the Legion of Super Heroes and the Justice League of America,If you're good at what you do, you deserve better than a bully Email this ? Subscribe to this feed ? Share on Facebook,So were my biggest ideas and some of my most successful ventures
Great marketers don't spend their time making the first circle bigger,This makes it really difficult to vilify the recalcitrant consumer Just because something is free doesn't meant there isn't money to be made,It seems to me that we could think bigger
Given the choice between acknowledging that your customer is upset or proving to her that she is wrong, which will you choose?,Now that you see it today, what will you create? Pay a little bit and you help a lot of people to avoid hassles,The important thing to remember is that separate events are often separate
You can be the designer, the copywriter, the head of customer service,You know, but you don't want to do anything about it this is where we are going, and it turns out that this time, the media is way ahead of the marketers,There are lots of things you can do to make the sale
Then they feel as though there's no more benefit and they move on, surfing until they find another place to forage,It's a secret weapon and it's all yours now And it's missing because people confuse cynicism with realism, and are afraid to say can,It magically shows up on your Kindle, you don't even have to click
Rich people will always indulge the desire to stand out, but I wonder if there's a new version:,I think you must please the retailer, but most of all, attract and delight and sell to the browsing, uncommitted new customer Buy five, give them away, have a conversation, make change,A book takes more than a few minutes to read
If you can't leverage the worldview they already have, you are essentially invisible,Bonus audio interview: my hyperbolic rants and a few insights about the future of ebooks It doesn't match my worldview, but it might match yours,If you're a hunter, are you wasting your gift chasing shiny but ultimately worthless objects?
