Highlighting what's working helps you make that happen more often,The number of people you need to ask for permission keeps going down: Receptionist--greeting all with a content-free smile,Of course, David Byrne isn't angry with me
The first argument that makes no sense is, should we want free to be the future?,Confusing these two approaches is the #1 cause of client dissatisfaction when working with talent At some point, though, you want sales to happen for free, people to show up with money,One commercial I know of caught fire and ended up with millions of views
If your ads work, if you can measure them and they return more profit than they cost, why not keep buying them until they stop working?,Sometimes you do need to replace an existing story Well, the thing is, the only coffee that matters is coffee I've tasted, right, so we could get shorter still:,Now, on this third slide, we see the dynamic effects of our incendiary marketing strategy
And the problem with treating all customers the same is that customers aren't the same,In the fall, a new trim size edition of Purple Cow is coming out I got some fascinating responses to yesterday's post,Years ago, I visited the offices of DC Comics and noticed some plaster on the wall of the conference room
