In fact, don't just do it with Linchpin, do it with all the books that have changed you, regardless of author or age,If it's not working, harder might not be the answer The problem isn't the consultant, it's the fact that if you have to search for a brand essence, you're unlikely to find one,No sense putting more on that pizza, sending more staff to that event, answering the phone in fewer rings
Then you get a job that pays a lot of money,If I can sell you something without a sales call or expensive ad campaign, I can sell it cheaper The good news: There's a new job, but this job hasn't been filled yet,First, they need to be sold on what the platform even looks like
Even better, the act of generosity, of giving without expectation, makes it easier to do art, to create work that matters on its own,Trying harder is impossible when you're already trying as hard as you can Just don't plan on using it as a shortcut to making a living,It looks cool, but an old guy like me can get hurt
