During the course of Mandrien Consulting Group‘s social media consulting journey, it has become apparent that social media sites such as Digg, Reddit and StumbleUpon and others can play a big role in a link – building campaign. Becoming popular on these sites can bring in a tremendous amount of traffic and links. Although social news sites bring lots of traffic, Mandrien Consulting Group believes this traffic is usually of low quality, will have a very low revenue impact on your site. The real target is to get the links that bring results.