And since they are organized for volume and are eager to compete, more competition helps them,The decisions you make with your hard-earned money this year will have more impact than ever before The opportunity, then, is to organize and network and identify and reward that activity when it happens online,Marketers are guilty of hoping for too much from a typical salesforce
The alternative is to acknowledge that the competition exists and in fact, to encourage it,9 times out of 10, newspapers outsell books Two different skills are involved, and having one is insufficient,You can ride a unicycle, or can read ancient Greek
Other businesses, like Amazon, do better when they have lots of competition,It creates meaning and momentum and structure We don't need more gossip sites from celebrity magazine editors,The biggest problem marketers make is misjudging their audience
I have never met an author who believes that her book is the only one in the world you can buy,That's the work of an author, and I think rather than kissing author blogs goodbye, someone should just start a new list Remember, the selling is a business onto itself, not something that you do after you get a great idea,Show me that you've taken on and completed audacious projects, and run them as the lead, not as a hanger on
It's a lot of work, but less work than failing,The idea is one of those big ones, a simple one that will stick with you for a long time But for the rest of us, heroes will have to do,As an architect, she realized the firms were wasting time and money and efficiency in the way they use their space
