You don't have to like the coming era of hyper-measurement, but that doesn't mean it's not here,Today, marketers get all sweaty thinking about how this happens magically, virally, for free Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts,What we ended with was the idea, Go, make something happen
This isn't something in your DNA, it's something you can learn or unlearn,If we don't agree on that, then don't waste time listening to my solution Heroes live their lives in public, broadcasting their model to anyone who cares to look,One thing that happens to management when they get senior is that they get stuck
Customer service falls apart when mutual escalation or non-understanding sets in,It's a three second decision that happens over and over Perhaps it's worth considering an alternative,The incredible surplus of digital data means that human actions, generosity and sacrifice are more important than they ever were before
The frustrating part is that you see your tactics fail right away,Practice the lighting in advance, even for a smaller group You need to buy shelf space and hype and promotion and noise in order to momentarily have a shot at stardom,And the web will know who you are and who your friends are
