Google was a very good search engine for two years before you started using it,Think of all the money you'll save if you just stop answering altogether I don't even know what it is, I never see it,New photo sharing sites assume you��ve seen Flickr
This is the mistake that book publishers are making on the Kindle,Every campaign that I've ever seen fail has failed for precisely the same reason: it pleases the wrong person A good preacher ought to be able to get 70% of the people who showed up on Sunday to make a donation,There are habits and activities that leave people open to manipulation
Share the joy, right? Or perhaps buy shoes for their friends?,Marketers spend a lot of time on other emotions My favorite part happens just before the first minute mark,But it's more than that, because you can hang it on the wall
At most bike shops, the answer is a shrug, followed by, I'm sorry, we're swamped,Jerry reminds me of a story from the launch of the Permission Marketing book Guy #3 is rare too, but it's a lot less scary and just as important,We need a place to tell our stories, and a reminder of what to talk about
Other businesses, like Amazon, do better when they have lots of competition,It creates meaning and momentum and structure We don't need more gossip sites from celebrity magazine editors,The biggest problem marketers make is misjudging their audience
They do far less well in the light of day, when you can take your time and compare plumbers and perhaps bargain a little,And then there are the superstars, the folks who have found a great platform for generosity Nor will any blogger, including those far more deserving,they're not really trying to grow the business
Increasingly, the web makes pricing cutthroat,Plenty of people hesitate before spreading the word about a political candidate or a business or a medical device If the paragraph didn't warrant a headline, it didn't go in the ad,Short version of my opinion: If someone offers to sell you the secret system, don't buy it
You need to offer a community that increases in value as it scales, or a unique perspective or technology,There are very smart alternatives in almost every category No, because they're doing work that matters,So that means you must create a product that doesn't require a superstar to sell it
