They spend all their time crafting services, products and stories that don't drop off,It's not that they're stupid, it's that you didn't explain it very well When a million people are taking your course, you only need 1% to pay you to be happy indeed,On the birthday of your company or brand, what would you like your customers to do?
And the problem with treating all customers the same is that customers aren't the same,In the fall, a new trim size edition of Purple Cow is coming out I got some fascinating responses to yesterday's post,Years ago, I visited the offices of DC Comics and noticed some plaster on the wall of the conference room
At most bike shops, the answer is a shrug, followed by, I'm sorry, we're swamped,Jerry reminds me of a story from the launch of the Permission Marketing book Guy #3 is rare too, but it's a lot less scary and just as important,We need a place to tell our stories, and a reminder of what to talk about
If you wait for the market to tell you that you're great, you'll merely end up wasting time,What most of us care about is being surprised It excuses you from the responsibility of having an informed opinion about things that matter,The long tail challenge of the iPad store is getting more and more obvious to people
If it's an old problem, it certainly does,Great brands are built on dissatisfaction For less than your cable TV bill, you can buy and read an important book every week,Many people struggle at work because they want more authority
