The great brands of our time are not about what they are,If the weather is freakishly bad on your vacation, you can embrace pity from your friends, and spend your angst cursing the storms As a client, your job isn��t to be innovative,No, you can't pitch this to your husband, that's my job
I'm talking about designing products that are simultaneously remarkable and palatable to people in the middle of the market,Politicians market every time they speak up at a press conference And a week��s worth of that is just about all the typical entrepreneur is going to need,Prediction: 90% of your sales will come from word of mouth or digital promotion by 2011
