Key truth: you can't be the badge for everyone,It's almost as if everyone is just waiting for an excuse to do less We want to belong, and yes, we want to be led,People are fickle, but we're generally rational
Nancy decided that fighting breast cancer was worth fighting for,Beating the system usually involves some sort of subterfuge It doesn't matter a bit what's inside, who wrote it, anything,Please don't show me graphs that place the days in order, in a bar chart
People will not pay for by-the-book rewrites of news that belongs to all of us,He had two data points: zero, where he started, and one appearance on one talk show as a result of one pitch But that half-price sale on attention is now over,Deciding now frees up your most valuable asset, time, so you can go work on something else
The focus on the future, though, encourages us to take our attention away from what has worked in the past,What works is exactly one way: making promises and then keeping them Within a week of starting this blog, I had a feeling I wouldn't be giving it up any time soon,It's like the annoying kid at the magic show shouting, I know how you did that trick! Of course you do
The opportunity for marketers today isn't to sell more average stuff to more average people,In a forty story building, if you have to rip out all the drywall, this is a multi-million dollar disaster Instead of arguing for a course of action based on the status quo or your emotional gut, describe the theory of the case,In the developing world, there's often a sharp dividing line between the elites and everyone else
