The alternative is to acknowledge that the competition exists and in fact, to encourage it,9 times out of 10, newspapers outsell books Two different skills are involved, and having one is insufficient,You can ride a unicycle, or can read ancient Greek
Compare Amazon to the folks that make the Invisible Fence? dog containment system,Even better, give a donation and make many people happy If I ran the Pulitzers, I'd hand out a dozen more every year to people working exclusively online,Number one rule for avoiding alligator attacks:
You need to offer a community that increases in value as it scales, or a unique perspective or technology,There are very smart alternatives in almost every category No, because they're doing work that matters,So that means you must create a product that doesn't require a superstar to sell it
Particularly once they realize how irrational it is to try to stop a threat after it's already been perpetrated,The lowest price for any good worth pricing is now available to anyone, anywhere But ignoring all of it because the truth is now fashionably situational and in the eye of the beholder is a lame alternative,Organizations have more power than ever before
We can choose to create cycles that move us up or endure cycles that drag us down,Market the best you can and let buyers take responsibility And, if you're lucky, you might be on the right road, and getting better as you go,Soon, your users will naturally gravitate to green buttons
It's a lot of work, but less work than failing,The idea is one of those big ones, a simple one that will stick with you for a long time But for the rest of us, heroes will have to do,As an architect, she realized the firms were wasting time and money and efficiency in the way they use their space
Start marketing the idea that flying is safe, like driving, but it's not perfect, like driving,Since the 'factory' work we did is now being mechanized, outsourced or eliminated, it's hard to pay extra for it the difference now is this: more people than ever are creators,The very same tools that permit organizations to synchronize their efforts are now available to you and to me
