When it comes to art, to human work that changes people, the mass market is a fool,And you wouldn't use the phone, because somewhere, there's a computer scanning what you say The thing is, watching TV has its benefits,Includes new video and interviews with some interesting folks
I was talking with Dan Pink on a conference call earlier and we realized that prospect or target market are very marketing-centric terms,Remember, the music business is the one that got in trouble for bribing disk jockeys to play their music on the radio Full disclosure: Duncan is brilliant, and so is Malcolm,1% but it's more likely to be one in 10,000
Going for both is rarely the right strategy,Persistence is having the same goal over and over You probably guessed the punchline: The Pope isn't coming to your place of business this trip,Because, it used to be if I gave you my record, I didn��t have my record anymore
And by the way, our competition doesn't even have 10 names,You can TEACH people with a survey, though, simply by asking them questions that help them notice things they never noticed before My fish monger in Grand Central has started placing signs in front of each fish,But it's far far easier and more profitable then wishing and hoping that someone stumbles onto you
The decision before the decision is the box,Once someone figures that part out, the office is dead Now, we're on the cusp of the third breakthrough, one that is proving to be as powerful as the other two,The internet is constantly, relentlessly public
They're bad at it because their lizard brain takes over moments before a big idea is uttered,Every time you raise your hand, send an email, launch a product or make a suggestion, you're exposing yourself to criticism The juxtaposition of a large group in the morning and a more intimate group for the rest of the day makes it interesting,This is a fear and a paradox of doing work that's important
