Some businesses prefer to catch you when you have no choice,Why go out of your way for someone who can't possibly pay you back? The Pulitzer folks, stewards of one of the most influential and important awards in any field, have just announced their new rules,The universal lesson is this: every business has customers
and this realization changes the way books are written and marketed,A friend was telling me about some job interviews she went on If you want to sell ideas to organizations, you need to invest heavily in the skills and status to do that,You have charisma in that you easily engage with strangers and actually enjoy selling ideas to others
Inevitably, this will create an attitude that, while fun for a while, will probably harm you later,Guy Kawasaki��s blog, and my blog for that matter, are not about us, about what we ate yesterday or how great we are You may be fast, but you can't play football,It's one thing to talk about thinking outside the box, it's quite another to have a long history of doing it successfully
Avoid obvious mistakes, don't follow obvious successes,It is, it's here, it's now, and you win and they win when you accept it I am, however, arguing that once you have permission to talk to someone, finding new products or services for them is a smart way to grow,Simple old-school example: In 1984, I drove across the country from California to Boston to take a summer job at Spinnaker Software
This approach changes the posture and timing of everything you do,These interactions almost always end badly Instead, try, Hi, I'm Don, I tell stories that spread,Being creative means immediately going to the place the last person left off
It's the second doubling of reward that brings serious risk with it,Once a year, it's a whole new audience, and they need to learn the ropes Quick, before the boss decides that for you,But the rules are different, as they always are online
We settle for something not quite right, or an outfit that isn't our best look, or a job that doesn't quite maximize our talents,The book published on May 6, 1999, which feels like six lifetimes ago Marketers take a lot of credit, because marketing is near the end of the game,I have no idea if he uses his middle name in real life, but it sure helps him online
Ignore the other markets and the other channels,My dad likes to say, even a blind squirrel finds an acorn now and then Figure out what sort of marketing you're going to do today and go do that,What an amazing invention! How did we survive without zippers?
Allan points out that Warren Buffet and Benjamin Graham invested in Circles of Competence,They wanted to appear competent and to make us feel safe People will bully their friends in order to get them to come,So, if you need cheap bodies, this is your moment
