I'll note that not one of these letters came from a textbook user,The telemarketer insisted on giving me her full name and number so that after I checked, I could call her back and do business But that's okay, because as an innovator, the process was worth it,Litmus test: is your organization so gutless it won't even try this technique?
Why should this be your choice, not theirs?,Your help is really appreciated, and the people you write about will thank you Marketers have it tough today, just like job seekers, job holders, laid off people and people worrying about being laid off,He asked me for permission to do the cover of Purple Cow, a book he found inspirational
We saw the same thing with magazines over the last few decades,��I am the program director of my radio station, so where��s my payola?�� If you're not in love with the design of a Porsche 911, you would never consider buying it--same as an OXO peeler,Someone is in a horrible car wreck, so what happens? People slow down to look
Big marketing breakthroughs always come from doing something that everyone else says is off the table,The rut you're in isn't permanent, nor is it perfect Sales overcomes the natural resistance to say yes,The esprit de corps created by a bunch of strangers under time pressure in a public competition would last for decades
