If the tooth fairy didn't exist, we'd probably have to invent her,As marketers discover that more eyeballs does not equal better, the quixotic quest for attention will start to abate If you're in the music business but you never buy tickets or downloads, can you really empathize with the people you're selling to?,Some things are better when they're not free
Marketing to just the rational mind makes no sense, because the rational mind almost never decides anything by itself,For non-complete lists, alphabetical order makes no sense But solo? Exhort all you want, it's not going to do anything but make you hoarse,Trolls are critics who gain perverse pleasure in relentlessly tearing you and your ideas down
We often talk about speed when describing certain kinds of businesses,So, a chiropractor might see a new patient being worth $2,500, easily People are often paid to enforce compliance,Being certain about how someone else feels or what motivates them is foolish
If your online friends don't spread the word about the work you're doing,The point is to do abstract conceptual thought I wonder if real art comes when you build the thing that they don't have a prize for yet,Marketing is what happens in between the overt acts of the marketer
It's the perfect problems that keep us stuck,Some people want to tell you that your DNA isn't right, or you're not from the right family or neighborhood What do you think that did to the behavior of the current clients?,This idea is actually reasonably new--fifty years or so--and it's not borne out by what actually happens
Online, though, I'm not sure the math is so obvious,When the customer does a lot of work for the seller, the seller can afford to sell it cheaper Instead, it's a job for someone with a writer's sensibility and awareness, but it requires entrepreneurship and organization,Scared people like to shoot the messenger
