Keep random bad actors off guard by frequently raising the bar on getting caught,If you can do a craft, we can't replace you with a machine The conventional wisdom might just be wrong,Corporations don't have a conscience, people do
Filling it with people eager to hear from you,Not only are you in charge, you also answer the phone and read your email and man the desk and set the prices The problem with enormity in marketing is that it doesn't work,Growing up, we lived on a curved street, and as a result, our house had a back lawn much bigger than normal
But ads weren't free in 1964, so people talked and pontificated instead of actually running every ad they came up with,The mistake that's so easy to make is to be a little bit higher fidelity and a little bit more convenient When you have someone who is willing to accomplish A without worrying about B and C, they will almost always defeat you in accomplishing A,I remember it taking about 14 hours a week
