Having a permission marketing list of people who want to get anticipated, personal and relevant emails from you is an asset,Challenging the status quo is what I do for a living I've noticed that the quality of books keeps going up, particularly some of the business titles I've seen lately,There's an infamous scene in the Godfather where a movie producer turns down a 'reasonable' request from the Don
Old media was not the same as old branding,She reviews popular fiction and non-fiction, and as best I can tell, she likes neither very much Key question then: why do smart people engage in negative thinking? Are they actually stupid?,Call on ten people once each and you will likely get ten rejections
That means that the number of meetings you need to go to for approvals and permissions is going to decrease,It's a lot easier to talk about features and hours spent and someone's resume and a lot more difficult to dig into the problem itself if the first three people love the guy, are you really going to let the fourth, junior person veto him? Or is it just an annoying courtesy?,Have you noticed that most airports feature the same restaurants? It's not an accident
You can organize it by highlighting the good stuff and rationally responding to the not-so-good stuff,The sign the broker posted in front of the house listed her name and then said, #1 in Westchester, Top 10 Nationwide One definition of marketing is persuading the world it wants what you have, regardless of whether they can afford it or not,Lawyer, that's exactly the sort of weaseling I'm talking about
If you wait for the market to tell you that you're great, you'll merely end up wasting time,What most of us care about is being surprised It excuses you from the responsibility of having an informed opinion about things that matter,The long tail challenge of the iPad store is getting more and more obvious to people
When you have $28 written on your product but try to sell it for $35 in Canada, you're doing nothing but annoying your northern neighbors,I'm not criticizing a college education per se Twenty years ago, the Cowboy Junkies released close to a perfect breakthrough album,The mediocre record companies, mediocre A&R guys and the mediocre acts are struggling to stay in place
A weighty ball bearing can withstand both challenging environments along with the pin pricks of adversity,It's hard work to tell your boss that he's being intellectually and emotionally lazy The sign is big and loud and probably in ALL CAPITAL letters,I'm not sure anyone could be like Eugene, or even want to be
The long tail of authors meets the long tail of public interest,It's hard work to make good decisions with less than all of the data He probably hordes the sauce and uses it on his eggs in the morning or whatever,He didn't sell every slot, didn't make every possible fan, but he made things happen
Permission to teach, permission to ask, permission to learn,So, I guess I'd summarize the survey question by identifying four kinds of surveys that are worth doing: Many marketers are excited about a brand-free market,The tools: when you give a kid a net connection, access to wikipedia and to the rest of the world, things change fast
