Ford Motor used to hire shepherds to tend Ford sheep on Ford land so they could weave Ford fabric to put on the seats of Ford cars,The secret to being the best in the world is to make the 'world' smaller Margaret Thatcher was a great presenter, even though she had none of the glib charisma people expect from someone with that title,Face it, you use Fedex because it's less annoying than the post office, not because you love them
Page by page, section by section, the influence of the New York Times is fading away,I'm merely pointing out that the medium has to be appropriate for the message Five years ago, you had to be really selective about what you took in, but at least it was possible to know what you didn't know,This strategy works best for large groups, where hitting a home run with half the audience is probably worth the journey
Inevitably, this will create an attitude that, while fun for a while, will probably harm you later,Guy Kawasaki��s blog, and my blog for that matter, are not about us, about what we ate yesterday or how great we are You may be fast, but you can't play football,It's one thing to talk about thinking outside the box, it's quite another to have a long history of doing it successfully
Someone can come along who is cheaper, faster and more efficient,Figure out which sort of process you're world-class at and get even better at it Marketing is beautiful when it persuades people to get a polio vaccine or wash their hands before doing surgery,The Times piece repeats much of what I wrote, but doesn't go far enough
