People will not pay for yesterday's news, driven to our house, delivered a day late, static, without connection or comments or relevance,Drawing a straight line between the two points, it quickly reached infinity The only path left is to lean out of the edge and become interesting, noteworthy and yes, remarkable,What happens if, starting today, you make every decision as soon as you have a reasonable amount of data?
People will not pay for by-the-book rewrites of news that belongs to all of us,He had two data points: zero, where he started, and one appearance on one talk show as a result of one pitch But that half-price sale on attention is now over,Deciding now frees up your most valuable asset, time, so you can go work on something else
Online tools are arranging interactions in a line, allowing you to feel satisfied with a constant stream of incoming alerts and pings,The Kindle does a fine job of being a book reader, and a horrible job of actually improving the act of reading a book And every time, the agent and the supervisor insist that there is nothing they can do and that all the correct buttons have been pushed,This isn't nearly as over the top as the huge news coming out of the Chives Marketing Board today
Would your iPod sound as sweet if everyone else had a Rio? Would your Manolo Blahniks be as cool if everyone else were wearing Keds?,You may believe that your business doesn��t lend itself to digital transactions Many bloggers seem to be on a perpetual hunt for the front page of Digg,They had invited me to join a panel on the best way to for Google to work with partners
People don't volunteer long hours at the museum or at an online forum for the money,Unfortunately, all lazy marketers can do is buy ads or spam people Send the email to your permission list, an announcement that's anticipated, personal and relevant,But most of the time, in most settings, a little longer is better
