If the local bank were offering a sale on dollar bills, ninety cents each, how many would you buy?,Tactic 1: Try to tell a story that complements an existing story rather than calling it out as false Until marketers get off the greed train, though, it's going to be a long time between pots of gold,In an electronic world, it's trivial to impersonate, hack and otherwise annoy
None of these are new, but in the digital world, they're still magnetic,He trained others, turned it into a movement If you have respect, but no love, you're like one of the rare self-promotional talks at TED,Put a sign on your office door, or send a memo to the team
you have the very same power in supporting them as you might in criticizing them,Program it to put up a new slide every two seconds--don't go too slow!--and to loop the presentation Principle 2: Give the early adopters a reward,Tom Vanderbilt's book on traffic is out next month
Tell them that your job as a CEO is to be an evangelist for your idea and to convince others about the change you want to see in the world,When in doubt, challenge the strategy, not the tactics Those people are the only successful people we��ve got,There's a new asymmetry, with loud consumers able to connect and actually have an impact
