The middle of the market is the juicy part, where profit meets scale,No project, no brand, no company exists in a vacuum She started the 150 Project and is already working with several companies to build their tribes,Most marketers are busy trying to persuade people to buy their product
The Aswan Dam, for example, stopped the Nile flooding but deprived Egypt of the fertile silt that floods left-all in return for a giant reservoir of disease which is now so full of silt that it barely generates electricity.New ways of organizing the workplace--all that re-engineering and downsizing--are only one contribution to the overall productivity of an economy, which is driven by many other factors such as joint investment in equipment and machinery, new technology, and investment in education and training.
If experiments are planned and carried out according to plan as faithfully as the reports in the science journals indicate, then it is perfectly logical for management to expect research to produce results measurable in dollars and cents.It is entirely reasonable for auditors to believe that scientists who know exactly where they are going and how they will get there should not be distracted by the necessity of keeping one eye on the cash register while the other eye is on the microscope.
Instead, we are treated to fine hypocritical spectacles, which now more than ever seem in ample supply: the critic of American materialism with a Southampton summer home; the publisher of radical books who takes his meals in three-star restaurants; the journalist advocating participatory democracy in all phases of life, whose own children are enrolled in private schools.
Last year Mitsuo Setoyama, who was then education minister, raised eyebrows when he argued that liberal reforms introduced by the American occupation authorities after World WarII had weakened the "Japanese morality of respect for parents".
His colleague, Michael Beer, says that far too many companies have applied re-engineering in a mechanistic fashion, chopping out costs without giving sufficient thought to long-term profitability. Defenders of science have also voiced their concerns at meetings such as "The Flight from S.cience and Reason" , held in New York City in 1995, and "Science in the Age of information, which assembled last June near Buffalo.
