Why? Because they understand that more competition brings more attention, more business, more commerce,It's not easy and it's not always fun, but it's vitally important and it matters When you can launch a blog for nothing and disappear quite easily if it doesn't work, the gravitas is a lot more difficult to find,And it's true, a superstar salesperson might very well be able to sell to an audience that doesn't want to be sold to
Other businesses, like Amazon, do better when they have lots of competition,It creates meaning and momentum and structure We don't need more gossip sites from celebrity magazine editors,The biggest problem marketers make is misjudging their audience
