Aggregating and enabling the long tail accounts for the success of eBay, iTunes, Amazon, Craigslist, Google and even match,The product was remarkable enough that just a few happy customers were enough to spread the word Minnesota is in August and Chicago is September,Let's say a marketer has $10,000 to spend
If experiments are planned and carried out according to plan as faithfully as the reports in the science journals indicate, then it is perfectly logical for management to expect research to produce results measurable in dollars and cents.It is entirely reasonable for auditors to believe that scientists who know exactly where they are going and how they will get there should not be distracted by the necessity of keeping one eye on the cash register while the other eye is on the microscope.
They're bad at it because their lizard brain takes over moments before a big idea is uttered,Every time you raise your hand, send an email, launch a product or make a suggestion, you're exposing yourself to criticism The juxtaposition of a large group in the morning and a more intimate group for the rest of the day makes it interesting,This is a fear and a paradox of doing work that's important
