Aggregating and enabling the long tail accounts for the success of eBay, iTunes, Amazon, Craigslist, Google and even match,The product was remarkable enough that just a few happy customers were enough to spread the word Minnesota is in August and Chicago is September,Let's say a marketer has $10,000 to spend
The free prize is the layout of Google--the search results are the same, but the way the search feels is why you choose to search there,A life spent curled in a ball, hiding in the corner might seem less risky, but in fact it's certain to lead to ennui and eventually failure I was honored to contribute a short essay,Better, they say, to be invisible and non-contributing than risk being arrogant
No clear-cut distinction can be drawn between professional and amateurs in science: exceptions can be found to any rule. Nevertheless, the word "amateur" does carry a connotation that person concerned is not fully integrated into the scientific community and, in particular, may not share its values.