They're organized for emergencies like this, for moments when you have no choice but to do business with them,In a world where consumers have so much power, we now have two responsibilities: That outfit you wore to work today is quite a headline, bub,What's so hard about selling advertising to bar owners, and what can we learn from that?
Page by page, section by section, the influence of the New York Times is fading away,I'm merely pointing out that the medium has to be appropriate for the message Five years ago, you had to be really selective about what you took in, but at least it was possible to know what you didn't know,This strategy works best for large groups, where hitting a home run with half the audience is probably worth the journey
Labor is usually less well organized than management, criminals are usually les,Today's Sunday magazine has a cover story on Jennifer Aniston Used to be, you could finish reading your email, hit check email and nothing new would show up,One of the best lines of Animal House, sanitized here for your enjoyment: You screwed up
Why? Because they understand that more competition brings more attention, more business, more commerce,It's not easy and it's not always fun, but it's vitally important and it matters When you can launch a blog for nothing and disappear quite easily if it doesn't work, the gravitas is a lot more difficult to find,And it's true, a superstar salesperson might very well be able to sell to an audience that doesn't want to be sold to
But they have hundreds or thousands of employees because that was an appropriate scale twenty years ago,Each instruction is simple and repeatable What they are totally unprepared for, and what your organization may be unprepared for is Direct from consumer,Problem: If the appointment is at 4 pm, and I change the 9 to a 4, iCal sets the alarm to go off at 4 am
