To tear down the barriers and raise the blinds on the way organizations do business and to expose as much as possible,If you put people on hold for six minutes, the trivial calls hang up It turns out, though, that marketers decide to believe in these boundaries a lot more than consumers do,If your goal isn't to change minds, perhaps you should consider a different approach
Someone can come along who is cheaper, faster and more efficient,Figure out which sort of process you're world-class at and get even better at it Marketing is beautiful when it persuades people to get a polio vaccine or wash their hands before doing surgery,The Times piece repeats much of what I wrote, but doesn't go far enough
