Certainly people do not seem less interested in success and its signs now than formerly. Summer homes, European travel, BMWs--the locations, place names and name brands may change, but such items do not seem less in demand today than a decade or two years ago.
In the past year, however, software companies have developed tools that allow companies to "push" information directly out to consumers, transmitting marketing messages directly to targeted customers.The examples of Virtual Vineyards, Amazon.com, and other pioneers show that a Web site selling the right kind of products with the right mix of interactivity, hospitality, and security will attract online customers.
