The long tail of authors meets the long tail of public interest,It's hard work to make good decisions with less than all of the data He probably hordes the sauce and uses it on his eggs in the morning or whatever,He didn't sell every slot, didn't make every possible fan, but he made things happen
Three is manageable and memorable and actionable,So do you still think that you work hard? If you don't have the money to do a full-scale TV campaign that's going to work, you shouldn't choose TV,I think the reason is the same in all three cases