A lot of those marketing geniuses brought hubris to their work,The Times abdicated their role as the leader of the conversation about books As he was finishing it, The Andromeda Strain came out and was a mammoth bestseller,Doing 4% less may very well get you 95% less
Selling out is no measure of real success, of course, but it helps make the case,And it certainly doesn't encourage others to look forward to helping out Principle 1: Use the internet to form a queue,You are if you make presentations in PowerPoint or Keynote, or if you have a resume, or create signs or brochures or ebooks or even a blog
It would have failed because I would have somehow tried to track it, or added friction, or tried to profit in some way from the idea,There'd be an orgy of innovation, and from that, a whole new energy and approach would evolve Just because it's easy, though, doesn't mean you have to do it at full blast,In this election cycle, smart marketers at the Obama campaign toned down the spam and turned up the permission
They're willing to burn out permission, person by person, just to squeeze out the last few bucks,Wherever you live, whatever you do, you have an obligation Don't go to this person for advice about what sort of therapy you need,If you like what you're reading, click an ad to say thanks
If you stick at stuff that bores them, it accrues,People always sit on the aisle, don't they? Don't do rows of 40 or 50 chairs with no aisle The reason you can make money in the niche pocket is that it costs far less to compete here,If it's a hoax, it's not ethical marketing, but it's still vivid
This decision also means you've got a lot to do all day,This is pretty expensive, but for groups over 500, it's almost mandatory in our 1984esque world Instead of creating long-lasting art, ideas that matter and things that spread organically, you end up with a bunch of calculated mini-hits,Now you get interest on your savings instead of paying the bank
Thing is, most of the stuff you do online doesn't cost money,On a micro level, there are now people making thousands of dollars a month running their pages on Squidoo Fruit Harvest, a generically named cereal that leverages the marketing department's ability to run coupons, grab shelf space and take share,Attacking an Apple product is like attacking an Apple user
With so many options in media, interaction and venues, you now get to choose what you expose yourself to,The thing to do is invest in scary innovations, large leaps, significant savings And Michael Jackson's record deal is the last one of its kind,The work you do when you spread the word or run an ad or invent a policy is likely aimed at one of these four groups
You don't win because you did a good job, you win because you so dramatically exceeded expectations,Email this ? Subscribe to this feed ? Share on Facebook The challenge is for the supplier to hire passionate people and then give them the room and support to actually care,Wherever early adopters go, there are opportunities
Heretical thoughts, delivered in a way that capture the attention of the minority--that's the path that works,Big events, grand openings, national events that just can't be missed This strategy gets page views, but does it generate thought or change?,Meetings are just one symptom of an organization run by the lizard brain
The number of media channels available to you keeps growing,More important by far is creating a desire to share If you don't know if you're doing a science project or an art project, you'll probably emphasize the wrong elements,Well, if nothing is happening, you go first
