If you wait for the market to tell you that you're great, you'll merely end up wasting time,What most of us care about is being surprised It excuses you from the responsibility of having an informed opinion about things that matter,The long tail challenge of the iPad store is getting more and more obvious to people
Three is manageable and memorable and actionable,So do you still think that you work hard? If you don't have the money to do a full-scale TV campaign that's going to work, you shouldn't choose TV,I think the reason is the same in all three cases
