Go find someone you care about, hand them the book and insist they read it,So we switched our system completely and did it in a totally different way I got an email from someone who had hired a consulting firm to help his company find their true brand selves,One way to think about running a successful business is to figure out what the least you can do is, and do that
There were 12 people on line at the post office today,Marketing to Men, Women & Boomers: in New York You almost certainly don't have the money to pull that off,And he took a lot of grief for the effort
