The first argument that makes no sense is, should we want free to be the future?,Confusing these two approaches is the #1 cause of client dissatisfaction when working with talent At some point, though, you want sales to happen for free, people to show up with money,One commercial I know of caught fire and ended up with millions of views
And the problem with treating all customers the same is that customers aren't the same,In the fall, a new trim size edition of Purple Cow is coming out I got some fascinating responses to yesterday's post,Years ago, I visited the offices of DC Comics and noticed some plaster on the wall of the conference room
Tactically, the cover sells the back cover, the back cover sells the flap and by then you've sold the book,No promises, except that I'll read each one I built my first internet company before and then during the dot com boom,Every penny of my share of the project goes to roomtoread
Attract people in trouble-->Help solve their problems-->Build your reputation-->Sales happen,Thanks to Todd and his team, it's still running You'll find the same behavior among McDonald's customers,Someone opened a fancy ice-cream parlor in Manhattan, and then there were six
A beach ball is very fragile indeed and must avoid challenging environments, because it requires so much air to keep it afloat,It's hard work to invent a new system, service, or process that's remarkable Mushahid points out that a nearby McDonald's has a sauce policy,I often encourage you to be like this person or be like that person
