It might feel scary, but rationally, it's not,Every day it's a whole new crop that need to figure out what RSS is and how to subscribe Surely you can do more than just sheepishly hand someone a business card they have no reason to save or remember or use,Castrol gets both rules right in this inane commercial
Tactically, the cover sells the back cover, the back cover sells the flap and by then you've sold the book,No promises, except that I'll read each one I built my first internet company before and then during the dot com boom,Every penny of my share of the project goes to roomtoread
Highlighting what's working helps you make that happen more often,The number of people you need to ask for permission keeps going down: Receptionist--greeting all with a content-free smile,Of course, David Byrne isn't angry with me
A million dollars spent on postage, printing, subscription sales, fulfillment, ad sales, sub rights and more,BONUS: Hugh MacLeod, artist, good friend and creator of the cartoon above, has created four cube grenades about being a linchpin She has just spent $100,000 in cash and another $150,000 in opportunity cost to get an MBA, but,It's not marketing when I use your product as intended
